Dynamic Yield, the artificial intelligence division under the Mastercard umbrella, has introduced a novel chatbot named Shopping Muse. Its primary objective is to ease the process of the online shopping experience for customers. How is it possible to make this experience even more convenient than it is now? Let's find out in this article!

Mastercard bought Dynamic Yield from McDonald's in 2022. As outlined in the official press release, Shopping Muse stands as a contemporary generative AI tool crafted to optimize the process of finding and selecting items within digital catalogs for customers. End-users of the chatbot are endowed with the capability to describe the product that they want to buy and AI will discover and offer relevant recommendations. That means that with the help of AI online shopping will become even faster! You'll just need to explain what you'd like to purchase and the technology will do the rest for you

Through the utilization of sophisticated image recognition tools, retailers can propose suitable products by relying on visual similarities with other items. No technical tags needed for it to work. Moreover, the tool will examine your previous product browsing history, thereby facilitating a more precise evaluation of future shopping intentions. The significance of such a personalization in online shopping might've been underscored beforehand. But now, as we all can see, innovations rooted in artificial intelligence are emerging as main elements in the creation of an immersive online shopping process.

Don’t forget to take a look at our recent article called “Сryptocurrency and E-commerce: The Emerging Trend” – there are many interesting insights about Internet shopping involving crypto.

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