Food And Beverage Brands Prompt Crypto Adoption

Many beverage and food brands are trying to experiment with the cryptocurrency area these days. Moreover, they manage to succeed in their campaigns as people are delighted and enthusiastically support the idea. In this article we invite you to take a look at some of the most fascinating examples.

Coca-Cola

Let's start with the world's most famous brand, Coca-Cola. In the summer of 2021, this sugary beverage giant launched its own Ethereum-based NFT collection. Coca-Cola partnered with Tafi, a virtual content company, to bring a pixelated version of the classic Coke vending machine from 1956 back to life. There were also some other items among these NFTs, such as a Coca-Cola friendship card, a bubble jacket that can be worn in the Decentraland game, and a sound visualizer featuring classic Coca-Cola sounds.

McDonald's NFT

In autumn 2021, in honor of the 31st anniversary of McDonald’s existence in China, it was decided to release 188 NFTs that were based on the Conflux blockchain. These tokens are called Big Mac Rubik's Cube because they were built based on the 3D structure and design resemblance of McDonald’s headquarters in Shanghai, China. These NFTs were distributed to the restaurant's customers and employees on the day the company celebrated its 31st anniversary.

In turn, in France, McDonald's branches decided to release NFTs represented by 20 images of 5 dishes of their restaurants. The NFTs were raffled between subscribers on social networks.

In the US, NFTs were created in honor of the 40th anniversary of the McRib burger. The distribution of these tokens began on November 1, 2021 on Twitter.

Burger King Crypto

Burger King also did not stay away from NFT fever.At the end of September 2021, Burger King announced the launch of the Real Meals NFT raffle campaign. In order to distribute tokens, the network has placed QR codes on more than 6 million food boxes. These codes should give customers access to digital collectibles.

Also from November 1, 2021, Burger King promised to distribute almost $2.5 million in crypto over 3 weeks (20 Bitcoins, 200 ETH, and 2 million Dogecoins).Approximately one out of 10 thousand clients of the network will receive 1 ETH, and one out of 100 thousand clients will be lucky enough to receive a whole Bitcoin, most clients will receive Dogecoin. In order to receive the cryptocurrency, customers have to download the Burger King mobile app or go to BK.com and register as a member of the special program. Then it is necessary to make a purchase for $5 using "My code". After this, the user will receive an e-mail with instructions on how to win crypto in the Robinhood mobile app.Of course, the $ 2.5 million cryptocurrency giveaway made a lot of buzz among customers and foodies alike.

Pringles

The Pringles сorporation decided to amaze everyone by creating as NFTs the virtual flavor that has never been tasted. It is called CryptoCrisp. The NFT is an animated Pringles gold jar. This type of Pringles is already available to customers on Rarible (the platform for NFT auctions).

Shiba Inu & Welly’s Fast Food Restaurants

One of the most recognizable meme coins is breaking into real life! Shiba Inu has established its own fast food chain in Italy. The project lead dev, Shytoshi Kusama, officially announced the “deep rooted partnershib” with the fast food restaurant called Welly’s, which is based in Naples now. On this occasion, Welly’s had a massive rebranding campaign — they added a picture of Shiba Inu dog on their logo. Also, the menu (including huge burgers and thick french fries), marketing strategy and the whole vibe are now matching the Shiba project.

This partnership marks Shiba Inu's first step in IRL — projects, implemented in real life. Welly's intends to use SHIB as the main payment method. Kusama noted that sometime soon they could start accepting Dogecoins. He also said that Shiba is planning to add the function of tracking the supply chains of ingredients for burgers using blockchain.

Welly’s exposed their plans for expansion. More stores are coming in the next two years, and SHIBA token holders will be able to use special discounts, bonuses, and other perks.

Bored Ape Bar

In November 2022, Bored Ape Yacht Club, an NFT collection on Ethereum which has turned into a kind of exclusive community, got an actual place where the members can gather. Not a yacht club sadly, it is a bar in the center of London, near Victoria Station. 

In order to get in, a membership card is required, and this is not an inexpensive purchase: it costs around $100,000 around the time of the opening of the elite bar. Members can enjoy digital art worth $4 million, and the owners feel free to display it: no thieves will be able to get their hands on the code of the NFTs anyway. 

The cartoon ape which has become a symbol of wealth and influence now gives access to its VIP holders to some exclusive events. The list of those who own the NFTs includes Madonna, Justin Bieber, Gwyneth Paltrow, Eminem, and other celebrities. Whether it is possible to meet A-listers in the bar or not, it is still a good place to network with crypto enthusiasts.

It's amazing that giant corporations that have been operating in the physical world for decades now have found a way to implement technologies such as cryptocurrencies into their businesses. Thus, they certainly raise the demand for their products. Connoisseurs and fans can buy a piece of culture and save it as a keepsake, or vice versa, earn crypto by eating delicious burgers in their favorite restaurant.